COLLECTION I : POSTO

Details of hand-embroidery come to life, echoing the craftsmanship and dedicated attention given to each piece.

In a deep dive into its roots, Florita breathes life into its first collection, POSTO, rediscovering the authenticity that defines it. This endeavor means reclaiming more than words; it is a plunge into its own origins, where POSTO transcends its literal meaning. At the heart of the Carioca dictionary, it represents more than a landmark on the beaches of Rio de Janeiro; it is a symbol embedded in everyday life, witnessing the intense heat of the sun and silently observing the daily battles and beauties.

Furthermore, the collection delves into the richness of Brazilian tropical culture, reflecting vibrant diversity through colors, textures, and forms. Each piece is a poetic expression, a testimony to the bustling boardwalk, where different natural textures meet and intertwine, creating a mosaic of sensory experiences.

The lush plants and tropical fruits of Brazil inspire patterns and hues, providing not just a fashion collection but a visual narrative that conveys the warmth, energy, and vitality of the land. Thus, POSTO is more than a collection; it is a sensory journey that connects us to the roots, culture, and natural beauty of Brazil.

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JOY + GRACE

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AUGUST